Last December, Kellogg’s announced plans to bring back Smorz cereal after a separate successful online petition. This isn’t the first time Kellogg’s has decided to resurrect a discontinued item due to an online petition. “These flavorful straws are evocative of your favorite bowl of cereal.”įroot Loops and Cocoa Krispies Cereal Straws will be available in packages of five for $1, 18 for $3, and 24 for $5, though prices may vary by location. “These flavorful straws will take ‘90s kids straight back to their childhood ― and already earning tons of buzz from ‘90s kids and cereal fans alike,” Kellogg’s said in a press release last March. The Battle Creek-based cereal maker said in. In response to a petition from fans, Kellogg’s is bringing back its SMORZ cereal featuring chocolatey graham squares. It’s not clear, however, whether there are plans to bring back Apple Jacks Cereal Straws, which were also one of the flavors of Kellogg’s Cereal Straws during the line’s original run. SMORZ Cereal which features chocolatey graham squares and marshmallows is returning after a two-year hiatus. A good source of 11 vitamins and minerals, including Vitamin D, this delicious cereal is crafted to help bring energy to your mornings. Made with graham-cracker flakes, real cocoa, and sweet marshmallows, Smorz Cereal is a satisfying way to start your day. Bringing back Fruit Loops Cereal Straws would bring joy to my generation and generations to come,” Wade wrote in the description of the petition.įortunately for fans, Froot Loops Cereal Straws aren’t the only Cereal Straws flavor that is making a comeback this October, as Cocoa Krispies Cereal Straws are also heading back to retail stores across the country in the same month. Bring the deliciousness of a favorite campfire treat to your mornings with the yummy taste of Kelloggs Smorz Cereal. People around the world seem to be nostalgic for this delicious treat from our childhood. “ Froot Loops Cereal Straws were discontinued in 2009. Created by a fan named Hannah Wade, the petition, titled Bring back Froot Loops cereal straws, has currently collected around 82,000 signatures. The decision to revive Cereal Straws was made following several pleas from fans all over social media and as a response to a four-year-old petition calling for the return of the crunchy treat. Kellogg’s announced last March that it is bringing back the fan-favorite Cereal Straws, which the company discontinued in the late 2000s. Kellogg's Smorz Cereal will be available to purchase in stores nationwide and online for an RRP of $3.99 for a 9.8oz box and $5.96 for a 15.6oz box.Įarlier this year, Kellogg’s unveiled a new The Elf on the Shelf collaboration cereal, which will be available for a limited time only during the holiday season.The wafer straws that make milk-drinking more fun are returning to store shelves after over a decade of hiatus.
She added: “We couldn't be happier to bring some joy to our die-hard fans and also give first-timers the chance to indulge in the fanfare and see what Smorz is all about." "Kellogg's Smorz Cereal has an incredibly passionate fanbase - and their efforts to bring back the cereal have paid off,” said Erin Storm, senior marketing director of Kellogg All Family Cereal.
The return of Kellogg's Smorz cereal comes in response to an online petition from fans, with over 2,316 signatures, as well as pleas on social media after the company made a post in reference to National S'mores Day. Kellogg's Smorz cereal features crunchy graham cereal squares wrapped in a chocolate coating and marshmallows. It was then reintroduced two years later, until it was discontinued once again in April 2019. The breakfast cereal first debuted in 2003, but was discontinued in December 2013. The puffs are coated in chocolate sparingly, very similar to the chocolate and peanut butter coating on Reese’s Puffs cereal (another all-time cereal great). Kellogg's Smorz cereal will return to shelves in the US from January, marking the third time the product has been introduced by the company.
Kellogg's has announced that it will reintroduce its Smorz cereal in the new year, following a two-year hiatus.
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